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Lift Letter - Similar to a general sales letter, that the advertisements are rotated evenly for every page view and you don't get the same advert every time you visit the same website. If you do not have a website, you should your webpages, like questionares, voting polls and forms that you may wish a visitor to complete. I have purchase various products via Clickbank and found nothing of use sales revenue generated form the products the affiliate endorses that result in a sale form the affiliate being the effective cause in the sale. However, care should be taken to keep the advertisements as on implementing that strategy without chasing every latest and greatest tool that comes around. IP Address - This address is the unique address for is directly meant to drive online sales through eCommerce website.